Post-Digital IKEA

Since before time IKEA has been a catalog-centered company.  The thick, book-like source has been a bible to IKEA fans since the company's inception and has inspired consumers around the globe to embrace home design and European-style pieces.

This is a real photo.

This is a 3-D model.

This is a 3-D model.

However, according to a NYT article, IKEA plans to embrace technology and manipulate imagery for various countries. Using 3D renderings, the company plans to cut costs and easily shoot imagery for all of its catalogs by using modern technology instead of building actual rooms and having to throw them out later, IKEA plans to use digital versions to showcase its furniture and inspire consumers with potential floor plans.  

I am interested to see how IKEA plans to implement this in the future and how much they spend digitally to supplement their efforts.

More to come on IKEA in the next few months...